O firme

SOFIA is one of the largest retail chains for the sale of silver jewelry in Slovakia. The owner and founder of the company, Sofia Farárová, started in the jewelry industry in 1992 with designer jewelry. She has successfully used her interest in silver, natural stones and especially pearls in the rapidly growing network of SOFIA Jewelry stores. From the beginning, she emphasized the aesthetic value of jewelry and the quality of their processing. In the 1990s, as one of the first companies in Slovakia, it started selling river pearl jewelry.

Today, in 14 stores belonging to the SOFIA Jewelry network (12 SOFIA stores, 1 PANDORA brand store and 1 PRIME TIME watch store) and in the e-shop you will find your own collections of silver jewelry sold under the SOFIA brand, gold jewelry collection, watch assortment, several renowned world fashion brands jewelry and last but not least, the tradition and quality of services provided have made us the largest Slovak seller of the world-famous PANDORA.

Excellent communication, quality service, interesting loyalty programs, seasonal promotions and fair prices. These are the main reasons why we have been on the market for 26 years.

We are the largest authorized seller of PANDORA jewelry in Slovakia. In SOFIA stores you will find original PANDORA jewelry. The widest range of bracelets and beautiful beads of various shapes and colors for every occasion.


We offer jewelry and watches for every occasion:

  • earrings
  • rings
  • pendants
  • beads
  • chains and chains
  • necklaces
  • bracelets
  • brooches and buckles
  • cuff buttons
  • Wristwatch
  • rings