In 1992, Sofia Farárová, still a university student, started creating handmade jewellery. She opened her first sales booth and built its brand with minimal capital. Gradually, she added jewellery from renowned manufacturers to her portfolio. She were personally selecting the goods and supervised the quality of the entire range. As customer trust grew, she opened more stores. Thus, in the 1990s, we at SOFIA were the first in Slovakia to sell jewellery made of silver and freshwater pearls.
The founder is still behind the building of customer trust. We are a company with entirely Slovak capital and we are constantly growing. Today, the SOFIA Jewelry network includes an e-shop and 20 brick-and-mortar stores:
- 15 SOFIA stores
- 4 PANDORA brand store
- 1 PRIME TIME watch store
- 1 WEDDING store
In SOFIA, you will find our own collections of gold and silver SOFIA jewellery, a wide range of quality watches and several popular world jewellery brands such as THOMAS SABO, ROSATO, BROSWAY and others.
Thanks to the quality of our services, we have also become the largest authorized dealer of the world-famous PANDORA brand in Slovakia. In three stores and an e-shop, we offer you a complete range of original PANDORA jewellery (www.Pandora.net).